Content Delivery Strategy - Digital and Mobile

Challenge:

An established international education organization faced significant challenges in transitioning from campus-based services to digital delivery during the pandemic. Their content was highly fragmented across 15+ university partnerships, with over one hundred English language and cultural adaptation courses being constantly altered by local staff. The organization lacked a central digital catalog, self-paced learning options, and mobile delivery capabilities—all essential components for effective online course engagement and scale.

Solutions Implemented:

Joining as an employee, I led a cross-functional team that orchestrated nine interconnected initiatives under a comprehensive "Content Delivery Strategy." This redesign effort focused on:

• Transforming existing courses into self-paced offerings through template-based, rapid and systematic course redesign

• Developing a centralized online catalog to unify the fragmented content landscape

• Researching and implementing a mobile-first Learning Management System with enhanced user experience

• Deploying tech-enabled solutions to skeptical academic partners and new stakeholders

• Prioritizing cost effectiveness by accomplishing objectives without additional budget

  
  

Results Achieved: 

Within 18 months, all nine project objectives were successfully met, delivering significant improvements in scale, engagement, and efficiency:

• Technology Launch Success: My team executed a complete technology deployment cycle—from requirements gathering to research, vendor selection, and implementation—for three new platforms (online catalog, interactive course development tool, and new LMS). We financed these by consolidating redundant software licenses, achieving 28% annual savings in license fees.

• Course Redesign Impact: Existing staff, trained on the new tools, developed over 20 standardized self-paced mini courses covering topics from visa acquisition to cultural adaptation. Each course was designed as a continuous resource with practical tools like checklists and authoritative references. All were optimized for mobile and tablet.

• Scale and Engagement: The program rapidly scaled from 0 to over 1,000 enrollments in six months, with student engagement increasing during the final three months by 122% measured in minutes per student. Partner academic teams transitioned from skeptics to advocates, proposing expansion strategies for both existing and new students. The new LMS became fundamental to a data-collection strategy, providing previously unavailable insights into student engagement.

• Innovation and Ideation Excellence: Faced with a mandate to transition to digital delivery without additional budget or clear direction, my team demonstrated exceptional creative problem-solving. We not only met the immediate challenge but developed a robust digital backbone that turned constraints into catalysts for improvement, resulting in a system that collected and leveraged student data that was previously unattainable, all accomplished through the dedication and ingenuity of a motivated team.