Saturday, July 20, 2013

Controlling the uncontrollable, and increasing retention

The title of the presentation was "Retention and Me," and it was delivered at the InnovateEDU conference in Kansas City. The gist of it is this: Unify your messaging to your target students, at every touch point, and you will increase enrollment and retention. The way to do that is to create what I call mantras, and use them. There's also a good bit about the collaboration that helps you to accomplish all that.

The good folks at Plattform, who hosted the conference, were gracious enough to record it and provide me with a link, so here it is. The presentation slides can be downloaded here. (Fair warning, they're pretty cool).

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